Word: corsica
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Dates: during 1980-1989
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...Europeans and Asians to head to America as it is for them to vacation much closer to home. Visiting the sun-splashed beaches of Okinawa costs a Tokyo couple about as much as a hop to Hawaii. For $342, a Parisian can choose either a 1 1/2-hour flight to Corsica or an eight-hour trip to New York on planes chartered by the French tour operator Nouvelles Frontieres. And now that a pound buys $1.87 (up from $1.04 in 1985), Britons are taking advantage of package deals such as a Virgin Atlantic Airways offer that takes them to New York...
...showed some flair with its popular Chevrolet Beretta and Corsica compacts introduced last year. Now the company is gambling $5 billion to gear up its new GM-10 cars for the more profitable midsize market. These front- wheel-drive coupe models of the Buick Regal, Pontiac Grand Prix and Oldsmobile Cutlass (a Chevrolet model is due next year) replace rear-wheel- drive versions. GM engineers have given each of the cars its own distinctive body lines...
Expert chefs predict that Pavloff may well walk away with the grand prize of a week's vacation for two at a resort in Corsica. "His recipe can win in the finals," says Daniel Hubert, the executive chef at the Hotel Sofitel, the site of the national competition. "The way he made it is the way they enjoy it in France...
...produces bland, look-alike autos, the company decided that it needed to give car buyers a peek at coming attractions. In a surprise marketing step, GM's Chevrolet division announced it would supply Avis, National and other car-rental agencies with several thousand advance models of its 1987 Corsica sedans and Beretta coupes. GM hopes that the cars, to be available for rent about three months ahead of their official March 12 debut, will turn some heads. The spiffy Chevrolets (estimated price: $8,500) represent GM's strongest answer yet to the popular styling of Ford's Tempo and Taurus...
...have complained in recent years that certain classes of mid-size GM cars -- for example, the Chevrolet Celebrity, Pontiac 6000, Buick Century and Oldsmobile Cutlass Ciera -- have tended to look as though they were made by the same cookie cutter. The first major departure will be the Beretta and Corsica, followed in the fall of 1987 by a line of intermediate-size autos, designated the W-body cars in keeping with Detroit's penchant for alphabetic code names. GM allotted nearly $7 billion, its largest development budget ever, to create the front-wheel-drive W-body models. While the cars...