Word: corson
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Dates: during 1990-1999
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...those silver boxes lumbering down the highway like two-slice toasters? They've got them here. They also have a little Ralph Kramden affair, from 1964, called the Coachmen Cadet. We mention this because the Coachmen story is the lemonade stand all over again, which is why founder Tom Corson's photo is one of the 185 black-and-white mugs hanging in the RV Hall of Fame...
...Elkharter (Elkhartian? Elkhartonian?) named Wilbur Schult goes to the World's Fair and sees Ray Gilkison of Terre Haute with a homemade trailer and figures he can top it. So he starts a business, drawing other copycats and a support industry. Then in 1962 along comes Corson, who gets a job on an RV assembly line, moves into sales and then calls brothers Claude and Keith. Guess what? he says. We can do better...
...made 12 trailers the first year. Last year Coachmen, the largest among 72 RV manufacturers in Indiana and one of the top three nationally, sold 28,000 RVs for $661 million. "It was the best year ever, and the numbers are up for this year," says president Keith Corson...
They're up industry-wide, 11.6% in the first quarter, to their highest level in 20 years. People want bigger and better RVs, says Corson, who sells everything from a $3,500 folding trailer to a $160,000 motor home the size of the Love Boat. They want AC, microwave, satellite dishes, PC stations, hydraulic slide-outs to expand room size when parked. If Coachmen could figure out how to make one with a back lawn, some Joe's going to buy the damn thing and mow it while Ethel does 65 on the interstate...
John Frederick Corson...