Word: cortese
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NAME: Laura Castro de Cortes COMPANY: Commercial Federal Bank, Omaha TITLE: Vice president and director of Latino banking AGE: 42
Laura Castro de Cortes doesn't deny that her ethnicity and background-she is a Mexican-American who was born in the U.S. but raised in a Mexican border town-helped her to segue from years of working in nonprofits and education to a career as a consultant on Latino...
She also felt the need to prove that Latino marketing was a worthwhile pursuit. "It was hard to prove my case and point. There was no past history" at the bank of targeting Hispanic customers, she says. Castro de Cortes made her case by talking about potential profits to be...
Rosenblum’s sweet saga begins in Mesoamerica, the birthplace of chocolate. Archaeologists say that the Mesoamerican Olmec people drank chocolate several millennia ago. And when Hernan Cortes and other conquistadors arrived in Mesoamerica, they were fascinated by chocolate. But most Europeans took some time to fall in love...
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