Word: cortex
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Scientists have also learned that the old notion that 90% of sex is in the mind is literally true: the parts of the brain involved in sexual response include, at the very least, the sensory vagus nerves, the midbrain reticular formation, the basal ganglia, the anterior insula cortex, the amygdala, the cerebellum and the hypothalamus...
...passion emanates from the motor of the mind, the caudate nucleus, and it is fueled by at least one of nature's most powerful stimulants, dopamine. When passion is returned, the brain tacks on positive emotions, such as elation and hope. And all the while, regions of the prefrontal cortex monitor the pursuit--planning tactics, calculating gains and losses, and registering one's progress toward the goal: emotional, physical, even spiritual union with the beloved. Nature has produced a powerful mechanism to focus our precious courtship energy on a special other--an evolutionary miracle designed to produce more humans...
...diligent daily joggers tired of their generic New Balances snagged half-off at City Sports and willing to shell out a little more for their next workout outfit comes the brilliant new Nike Nylon Cortex ID. Admit that you’re running for the gratification of your own ego anyway and take that narcissism to a whole new level—imagine a pair of sneakers emblazoned with your own name! Customers go through a three-step questionnaire on the website (beginning with “Are you male or female” to ensure the correct gender normative...
Even people meditating for the first time will register a decrease in beta waves, a sign that the cortex is not processing information as actively as usual. After their first 20-minute session, patients show a marked decrease in beta-wave activity, shown in bright colors...
Frontal lobe This is the most highly evolved part of the brain, responsible for reasoning, planning, emotions and self-conscious awareness. During meditation, the frontal cortex tends to go offline...