Word: cortexes
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Dates: during 2000-2009
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...diligent daily joggers tired of their generic New Balances snagged half-off at City Sports and willing to shell out a little more for their next workout outfit comes the brilliant new Nike Nylon Cortex ID. Admit that you’re running for the gratification of your own ego anyway and take that narcissism to a whole new level—imagine a pair of sneakers emblazoned with your own name! Customers go through a three-step questionnaire on the website (beginning with “Are you male or female” to ensure the correct gender normative...
...University of Wisconsin at Madison, Richard Davidson has used brain imaging to show that meditation shifts activity in the prefrontal cortex (right behind our foreheads) from the right hemisphere to the left. Davidson's research suggests that by meditating regularly, the brain is reoriented from a stressful fight-or-flight mode to one of acceptance, a shift that increases contentment. People who have a negative disposition tend to be right-prefrontal oriented; left-prefrontals have more enthusiasms, more interests, relax more and tend to be happier, though perhaps with less real estate...
Even people meditating for the first time will register a decrease in beta waves, a sign that the cortex is not processing information as actively as usual. After their first 20-minute session, patients show a marked decrease in beta-wave activity, shown in bright colors...
Frontal lobe This is the most highly evolved part of the brain, responsible for reasoning, planning, emotions and self-conscious awareness. During meditation, the frontal cortex tends to go offline...
...tissue beneath the hippocampus, an area called the perirhinal cortex, appears to create and recall memories based on images rather than experiences...