Word: cortinas
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Dates: during 1960-1969
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...attributable less to beauty than to size and price. With many foreign cars, of course, there is also the desire for prestige. Until now, the Big Three have been trying to fill the size and price specifications with their own foreign-built cars, notably Ford's English-made Cortina, Chrysler's made-in-France Simca, and G.M.'s German-made Opel, the next best-selling import after Volkswagen...
...time Killy was eight, he had won his first competition - a jumping contest. A bout with tuberculosis sent him to a sanatorium for four months, but by 14, he was promising enough to be picked for the French team that competed in a junior meet at Cortina d'Ampezzo in Italy. He fell in the slalom at Cortina and suffered the first of two broken legs. "I was quite mad when I was young," he says. "I took too many chances." But he was also learning - developing the power, control and techniques that would make him a world champion...
Down to the Spot Welds. The man chiefly responsible for the car's swift success is Terry Beckett, 43, a London School of Economics graduate. Once the decision to design the Cortina was made, Ford began a crash program with an eight-man design and management team under Beckett's direction. With an accelerated production schedule-only 20 months from programming to production v. the usual 30 months-Ford could not tolerate errors. To avoid them, Beckett filled a 400-page "Red Book" with each of the car's 10,000 parts listed according to projected weight...
...Book Record. In the summer of 1962, Henry Ford II and other company executives attended a sneak preview of the Cortina at Montlhéry race track south of Paris. The car was 5 lbs. lighter and $3 cheaper than the Red Book had projected. Only major change in Beckett's schedule, in fact, was the annual-production target, which was raised from 150,000 to 250,000. In 1963, its first full manufacturing year, Cortina production reached...
Since its introduction, Cortina has had an average annual output of 240,000. In February of this year, Cortina sales moved ahead of the BMC 1100, onetime king of Britain's roads, with 15% of the market against 13%. Overall, Ford cars now claim 26% of domestic sales, while BMC has 31%. But with its 1968 Cortina 1300 model promising even better performance at 34 miles per gallon, Ford expects the average annual rate of Cortina sales to hit a record 300,000 by year...