Word: corundum
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Dates: during 1960-1969
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Profitable Leaps. This bewilderingly diversified and remarkably creative company has become a darling of Wall Street by poking inquisitively into a bunch of unlikely products that stick, slip or scratch. Founded in 1902 to mine corundum for use in abrasive wheels, 3M struggled into the manufacture of sandpaper and then into masking tape. Its big breakthrough was the familiar Scotch Tape, which 3M invented originally as industrial masking tape. Scotch Tape still accounts for 17% of the company's sales, has led to 400 other varieties of tape, the latest of which, introduced to the public in September...