Word: corvair
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Dates: during 1960-1969
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...reach for most Americans. Out of this appetite came the inspiration for such American cars as the Thunderbird and the Corvette, whose price still hovers between $4,000 and $5,000, and for the sporty extras-bucket seats, stick shifts, wire wheels-best embodied in General Motors' jazzy Corvair Monza...
...Valiant with a convex rear roofline-called a fastback in Detroit-and named it the Barracuda. American Motors is making a fastback version of its Rambler Classic, will bring it out next spring. When word of the Mustang first leaked out, General Motors began to work on a fastback Corvair for introduction this month, later decided against the crash approach, and now maintains a monolithic silence. Its Chevrolet Corvette is too expensive to compete with the Mustang, and its rear-engined, lightly powered Monza might be thrown off balance by the weight of a bigger motor out back; this also...
Cadillac will lose its tail fins after 16 years, adopt the sleek, slablike sides that have become so popular in the industry. G.M.'s Corvair will retain its rear engine but adopt more conventional styling and have a larger body. Plymouth will grow from a 116-in. to a 119-in. wheelbase and become more interchangeable with the 119-in. Dodge. In addition to fielding a sports car, American Motors will introduce a new, longer (by 10 in.) Ambassador and a restyled Classic. Mercury will have a handsome new slab-sided car completely different in appearance from the Ford...
...eyed Donald C. Burnham, 49, a "productivity engineer" who was lured away from General Motors to overhaul Westinghouse production lines-and did his job so well that he was named president last July. To symbolize his economy-minded approach, he refused a presidential Cadillac in favor of his own Corvair; more significantly, Burnham centralized such operations as marketing, planning and styling, and eliminated more than 3,000 jobs. Last week, after stockholders at the annual meeting complained again about the management oversupply, Westinghouse announced the most dramatic fat-trim so far. Both Chairman Gwilym A. Price, 68, and Vice Chairman...
...year's compacts but have been made larger and more luxurious for 1964. Chevrolet's handsome new intermediate, the Chevelle, has quickly carved out its niche in the market, but it seems to have done so at the expense of its smaller brothers, the Chevy II and Corvair, whose sales have dropped sharply...