Word: corvair
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Dates: during 1960-1969
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...Biscayne. will be competition enough for the Fairlane. Though a lower, horizontally barred grille and a squared-off rear deck give them a more massive look, Chevy's big cars remain unchanged in actual dimensions. Chevrolet's high-performance sports car. the Corvette, and the rear-engined Corvair compact also remain basically unchanged except for minor additions of trim...
...wrapped in bedsheets. In general, the new models' intermediate size is a compromise that offers greater inside roominess with reasonable outside dimensions-very much, in fact, like the cars of a decade ago. Having found that buyers insist on all kinds of fancy extras (Chevy's 1961 Corvair got off to a slow start until the Monza model came out last year with bucket seats, extra chrome, luxurious interior fittings and prestige insignia), the pizazz experts are following the trend in most models and providing the whole gamut of sporty touches except for helmets and goggles. And, depending...
...GENERAL MOTORS. Chevrolet's Impala and Bel Air, the standard models of the line, are unchanged in basic dimensions, have new, squared-off silhouettes. Similarly, the Corvair-still the only U.S. car with a rear engine-has only a new insignia and a little more ornamentation; contrary to widespread gossip, there will be no Corvair convertible for the fall. Chevy's intermediate (110-in. wheelbase and 183-in. overall length), will have single headlights, sculptured side, horizontal bars on the grille and a squared-off back fender. A pizazz version will get the bucket-seat treatment...
...past 20 years, continues to be the fastest seller. Its registered sales in the first four months were off by more than 100,000 from 1960, but its share of the market held fairly steady at 21%. Chevy lost part of its sales to its own brother, Corvair, which scored with the Monza-a hot-selling, bucket-seat job that increased Corvair's market slice from 3.3% to 5.6%, second highest among individual compact models...
...middle-priced market, G.M's high-performance Pontiac rose from 6.1% to 6.5%, of which a 1.9% share was supplied by its smaller version, the Tempest, which has a four-cylinder engine that brings its price down into the Corvair bracket. Long-ailing Buick and its new smaller Special model climbed from 2.5% to 4.1% of the market, thanks to less chrome and more performance. (One competitor calls Buick's mechanical performance this year "about the best in the industry.") Oldsmobile, with a loyal core of repeat buyers, inched up from 5.3% to 5-5%. though its smaller...