Word: corvair
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Dates: during 1960-1969
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...Falcon outsold the Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...
...clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports, though still big, were down more...
...place in production (topped only by Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant is still being stepped...
General Motors' Corvair, most radical of the Big Three compacts, has had the most complaints, though many were the minor bugs that often afflict a completely new car. Chevrolet took advantage of the steel strike shutdown to correct most of them, including a slipping fan belt and carburetor icing. Biggest complaint against the Corvair is its gas mileage, which sometimes runs well under 20 m.p.g., rarely measures up to other compacts. Part of the trouble may be its gasoline heater, which eats up to a quart of gas an hour. Chevrolet engineers have also remodeled the Corvair...
...horsepower race, which Detroit likes to pretend does not exist in standard cars, is off to a fast start in the compacts. Chevrolet first offered an optional power pack, boosting the horsepower of the Corvair from 80 to 95. Last week Ford disclosed that it will offer an optional 100-h.p. engine for the 90-h.p. now in the Falcon. Chrysler will do even better. It will offer a 148-h.p. engine for its Valiant which is now the most powerful compact (101-h.p.) among the Big Three...