Word: corvairs
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...eyed Donald C. Burnham, 49, a "productivity engineer" who was lured away from General Motors to overhaul Westinghouse production lines-and did his job so well that he was named president last July. To symbolize his economy-minded approach, he refused a presidential Cadillac in favor of his own Corvair; more significantly, Burnham centralized such operations as marketing, planning and styling, and eliminated more than 3,000 jobs. Last week, after stockholders at the annual meeting complained again about the management oversupply, Westinghouse announced the most dramatic fat-trim so far. Both Chairman Gwilym A. Price, 68, and Vice Chairman...
...year's compacts but have been made larger and more luxurious for 1964. Chevrolet's handsome new intermediate, the Chevelle, has quickly carved out its niche in the market, but it seems to have done so at the expense of its smaller brothers, the Chevy II and Corvair, whose sales have dropped sharply...
...names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect image, despite Chevy disclaimers), Oldsmobile's F85 and Starfire (odes to the jet age). And there are more to come...
...division's three other lines-the Corvair, Corvette and Chevy II -got mostly only superficial trim changes for 1964. But all the new Chevrolets have standard front-seat safety belts in line with the auto industry's decision to install belts on all new autos by year's end. Though it will offer a grand total of 43 models for 1964-the widest selection in its history-Chevrolet is secretly working on yet another new model: a small, fastback sports car to compete with the low-priced sports car that Ford is planning for the spring...
...hours, Burnham wears loose-fitting clothes that give him a rumpled, unpretentious look. He has already shown that he has no intention of changing his ways as Westinghouse's chief; right off, he declined the president's right to a chauffeured Cadillac, preferring to drive his Corvair to work as usual over the five miles from his Mount Lebanon, Pa., home, where he lives with his wife and four of his five children...