Word: corvairs
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...Chevrolet's Corvair, though not making the impact of the Falcon, appears to have found a new market all its own. In January and February last year Chevrolet's sales totaled 230,000 cars; this year it has sold 267,000 cars, but only 35,000 of them were Corvairs. Thus, the regular Chevy is selling at about the same rate as last year, while the Corvair, accounting for 13% of the division's sales, is all extra business...
...Falcon outsold the Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...
...medium-price divisions-Pontiac, Oldsmobile, Buick-are bringing out compact cars. The new models will not, despite the rumors, be deluxe versions of Chevy's Corvair, but slightly bigger, considerably more powerful cars with engines in front. All three will have a wheelbase of 112 inches, use the same body shell and many interchangeable parts. Buick and Olds will share the same engine, a scaled-down aluminum block V-8 that turns up 150 h.p.; Pontiac's engine will be a cast-iron, four-cylinder job, canted at a 45° angle, with an output of more than...
...clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports, though still big, were down more...
General Motors' Corvair, most radical of the Big Three compacts, has had the most complaints, though many were the minor bugs that often afflict a completely new car. Chevrolet took advantage of the steel strike shutdown to correct most of them, including a slipping fan belt and carburetor icing. Biggest complaint against the Corvair is its gas mileage, which sometimes runs well under 20 m.p.g., rarely measures up to other compacts. Part of the trouble may be its gasoline heater, which eats up to a quart of gas an hour. Chevrolet engineers have also remodeled the Corvair...