Word: cosmair
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Dates: during 1980-1989
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Nowadays the company's licensees bring to Polo/Ralph Lauren an expertise in making a particular generic item, to which Lauren adds his design, packaging and promotional ideas. His 38 manufacturers produce virtually everything but Lauren's top-of-the-line Polo menswear. The largest licensee is Cosmair, for fragrances, followed by Bidermann Industries, for womenswear. Lauren retains a final say, which he zealously exercises, over the end products. Recalls Clothing Executive George Ackerman, whose company, Warnaco, makes some of Lauren's moderately priced Chaps menswear: "A few years ago we did a safari jacket with copper snaps. Ralph loved...
...much for that theory. Certain top-of-the-market cosmetics lines have continued to do well in the current slump, including Estee Lauder, Elizabeth Arden and the Cosmair lines of Lancome, Guy Laroche and L'Oreal. The affluent customers for those products have remained affluent through the recession, and even less well-off women have splurged occasionally to give themselves a psychic lift...
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