Word: cosman
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Dates: during 1990-1999
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BayBank, which started soliciting students only four years ago, entered the market with the sole purpose of recruiting long-term customers, according to Jim M. Cosman, president of BayBank Systems credit corp...
...Cosman says that, although the student market composes a small percentage of total credit customers, BayBank decided to take advantage of its fall recruiting of college student checking accounts to appeal to potential new credit cardholders...
...make a distinction between college students and everyone else, so we offer something to students that is not offered to everybody else," Cosman says...