Word: cosmeticize
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Dates: during 1980-1989
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The species was invented in the 1920s, when the automobile turned from novelty to necessity and White Castle sold its first tiny square hamburgers from its tiny squarish outlets. After World War II, the genealogy divided into two distinct branches. In the downtownish precincts of Southern California were the new...
The stakes are admittedly high. "Skin care is becoming hotter and hotter in the U.S.," says John Ledes, editor of the industry newsletter Cosmetic World. Consumers handed over $1.2 billion last year for various pricy cleansers, scrubs, gels, emulsions, foams and masks that promise to give the skin a healthy...
Last fall, Eliot Hall's roof received patchwork repairs when leaks began dripping down into the rooms of fourth floor residents. Cabot House Superintendent Gene Ketelhohn said that while he will do all the repairs he can, "any cosmetic repairs" will have to wait until the renovations.
Ali, Vincent and thousands of other Americans are benefiting from an ingenious union of computer and video technology that enables clients and customers to see how they will look with reshaped features, restyled cosmetics, the latest suit or a new head of hair--all before they commit their flesh to...
Despite the overwhelmingly adolescent character of the new skateboard crowd, Forsyth says that he still sees some older customers--most of whom are punks. "Some of the more serious skateboarders come in with the colored hair and all of that--cosmetic trappings."