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Word: cosmeticize (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

But despite the cosmetic similarities in their lists of achievements. Harvard and Princeton have pursued radically different paths to success, at least in the last decade.

Author: By John Rippey, | Title: Harvesting the Grapes of Wrath | 3/9/1982 | See Source »

The market for all kinds of sport shoes alone has reached $1 billion, although perhaps a third of those are worn for fashion rather than fitness, in itself a commentary on contemporary values. While a fraction of these expenditures is not fitness related, Americans also spent $5 billion on health...

Author: /time Magazine | Title: America Shapes Up: One, two, ugh, groan, splash: get lean, get taut, think gorgeous | 11/2/1981 | See Source »

Much more than mere leisure must be fueling this run for the money, however. Today a record 30 million confirmed runners are lapping about the U.S. Thirteen million biceps builders are working out in the 5,000 health clubs built in the U.S.; 20 million overweight Americans-and 20 million...

Author: /time Magazine | Title: America Shapes Up: One, two, ugh, groan, splash: get lean, get taut, think gorgeous | 11/2/1981 | See Source »

A top executive of an investment brokerage firm spoke before a New York Society of Security Analysts group. The man was only 54 and intended to work for another decade. But during the question-and-answer period, he was challenged: When did he plan to step down? Shaken, he made...

Author: /time Magazine | Title: America Shapes Up: One, two, ugh, groan, splash: get lean, get taut, think gorgeous | 11/2/1981 | See Source »

In a culture hipped on youth, face-lifting is becoming an economic survival tool. Says Robert Stevenson, 58, a New York corporate interior designer who does not want to be forced into retirement: "If you're a dynamo but have gray hair, you won't get the job...

Author: /time Magazine | Title: America Shapes Up: One, two, ugh, groan, splash: get lean, get taut, think gorgeous | 11/2/1981 | See Source »

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