Word: cosmeticize
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The blind and the deaf will have new sight and new hearing. A pocket radar will scan a blind man's surroundings, relay the information either through sounds or through vibrations. A comparable device will let the deaf "hear." Artificial arms and legs could be motorized and computerized, perhaps...
Revlon wants to acquire 30-year-old U.S. Vitamin & Pharmaceutical (vitamins, diabetic products, vascular drugs) for some of the same reasons that have drawn drug companies to cosmetics. Research in the two fields tends to overlap, often producing a cosmetic that a drug firm finds hard to market or a...
Straight to the Eyeball. Nothing is too good for the eye itself. "Men gaze first into a woman's eyes even before her décolletage," says Elizabeth Arden's top Makeup Artist Pablo. Eyes are outlined in black and thatched with double-thick layers of false lashes...
The Lily-White Look. The cosmetic houses, always adaptable, have taken the new look in stride. While still turning out creams, lotions and sprays for the fastest and darkest tan around, they have smoothly introduced products that will prevent the tan. A generous application of the nongreasy, colorless Sun Bloc...
When Floyd Hall took over low-flying Eastern Air Lines in 1963, one of his first acts was to call for Lippincott & Margulies. They shortened the company name to "Eastern," and devised a new color for its planes and stewardesses' uniforms, "Ionosphere Blue" (something between navy and royal blue...