Word: cosmeticize
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Small, dark Lewis Judah Ruskin was a drugstore stockboy in Chicago when his father gave him a cryptic warning: "You'll never be successful; ambitious men never are." Lewis shrugged, and set out to become the "General Motors of the drug and cosmetic industries."
With $5,000 he had saved, he formed the North American Pharmacal Co. (drug products) in Chicago. Three years later he prospected a new field: the small-town drugstore. He dazzled the outlanders of Sterling, Ill. with a garish, big-city drugstore, complete with huge drug and cosmetic departments, a...
Growing Pains. As king of the small-town drugstore, he found that the most lucrative end of the drug business was selling cosmetics. He decided it might be even more profitable to make his own. So he bought Chen Yu, big-selling "class" nail lacquers, for $2 million. When Chen...
Jacqueline Cochran, cosmetic manufacturer, crack airplane pilot and sometime commander of the Army Air Forces' WASPS, got set last week for another dash into the war-this time as a Pacific correspondent for Liberty.
Hags & Horses. Although the queen of the country's third largest industry has become a force to reckon with in the sport of kings, beauty is still her chief interest (she flatly denies rumors that she may sell her cosmetic business for $13 million). One small facet of that...