Word: cosmeticize
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Backed by the money of Oilman Joseph Newton Pew, Publisher Patterson made over his entire magazine, high-pressured circulation from 1,000,000 to 1,350,000, advertising revenue from $300,000 to $1,150,000. All he lacked to be a huge success were the lucrative cosmetic, baby-food...
Died. Max Factor, 61, onetime Russian Imperial Court cosmetician and wigmaker who became Hollywood's No. 1 make-up artist; of a liver and kidney ailment: in Beverly Hills. In 1935 Mr. Factor gave a $25,000 party for 10,000 people to open a $600,000 cosmetic factory...
In Chicago, oldtime Actress Edna Wallace Hopper appeared in Federal District Court to prosecute a suit for $230,000 in back salary and damages against various cosmetic manufacturers whose products she has publicized. When Judge Patrick Stone insisted that she give her age, Miss Hopper-looking except at close range...
Bessie married a chemist named Michael Berliney, but in professional connections preferred to be known as "Mrs. Pastor." The couple moved to Perth Amboy, N. J., where "Mike" had a laboratory. With skilled, indefatigable hands Mrs. Pastor kept house for her husband, spent her spare time in his workshop, composing...
Dr. Pierson's main argument for donations was an echo of a frank and factful study of the contraceptive business which FORTUNE published last week. Deplored he: "The majority of married couples are forced to worry along with drugstore methods of contraception. Millions of dollars' worth of material...