Word: cosmeticize
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Also in Medicis' corner: plans for a Medicis-sponsored reality-TV show, The Hottest Mom in America. "It's like two 900-lb. gorillas that once each had a monopoly, slugging it out for each other's market share," says Dr. Kenneth Beer, a cosmetic dermatologist in Palm Beach, Fla...
What's different about this phase of the wrinkle war is that many of the techniques available today actually work, if only temporarily, and they don't involve a scalpel. As long as you're willing to pay thousands of dollars for a menu of cosmetic, nonsurgical treatments, you can...
Dozens of new kinds of injections, light therapies, laser resurfacing devices and innovative skin creams are available or about to hit the market. The newest selling point: shorter recovery periods, fewer visible aftereffects and, in many cases, near immediate results. "The better the techniques, the more people want them," says...
The cosmetic giants were the first ones in the wrinkle war, and they're still pouring money into it. L'Oréal's research team, for example, spent seven years developing Pro-Xylane, a modified version of xylose, a sugar molecule that helps the skin's moisture reservoirs, called glycosaminoglycans...
"The pleasure that he took in human ugliness was almost as intense as the delight afforded him by the spectacle of beauty. Granted, cosmetic considerations were less to the fore in 16th century Europe than they would be four centuries later. Granted, social attitudes toward the repellent aspects of old...