Word: cosmeticize
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Maurizio Viel cheerfully admits that he has had a nose job and gets regular botox injections to erase the wrinkles from his tanned face. But then Viel, 41, and his twin brother Roberto are plastic surgeons who operate the London Centre for Aesthetic Surgery. And while Maurizio is a walking...
Britain's cosmetic surgery industry seems to have been injected with a strong growth hormone. Even non-specialist doctors are routinely filling in unsightly wrinkles, puffing up thin lips and sucking out unwanted fat. The research firm Mintel estimates that 72,000 procedures were performed last year, up 31% since...
That's a trend being repeated across Europe, according to anecdotal evidence from doctors. Each month, the brothers Viel criss-cross Europe to work at clinics in Norway, Italy and Ireland. Corporación Dermoestetica, a Spanish group with 32 centers in Spain, this year will open clinics in Lisbon...
Cosmetic surgery is no longer the domain of middle-aged women, either. Britain's Transform Medical Group, which has 16 clinics, says two-thirds of its patients are under age 40, and half of those are under 30. Men are also increasingly seeking to enhance their looks by scalpel and...
While technology has helped lower costs, cosmetic surgery remains a luxury. Various injections can cost from $180 in Germany to around $400 in Britain - and the effects wear off after several months. A face-lift fetches about $6,900 in France and as much as $10,000 in Britain.