Word: cosmeticize
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Meanwhile, genetically engineered drugs will increasingly replace the scalpel for removal of tumors or cosmetic surgery like hair transplants. Indeed, after much hype and few results, gene therapy is finally making major strides--although not the way doctors thought it would. Once they hoped to cure diseases by repairing defective...
Over the summer, Haynie decided to join Mary Kay's fleet of 500,000 consultants. The company, founded by Mary Kay Ash in 1963 claims it is the best-selling cosmetic brand in the nation and nets more than $2 billion annually in retail sales.
Indeed, day spas have evolved from an indulgence to an expected perk. Some health-insurance providers, like Blue Cross of California now cover at least some spa treatments if prescribed by a physician. Better hotels simply have to have one, and companies like Hewlett-Packard are hiring on-site massage...
With spa reviews splashed across the pages of glossy magazines and hot spas turning up in gossip columns, one almost feels swindled by basic treatments. A massage now seems incomplete unless one is rubbed with freshly grated ginger or kneaded with heated stones (some of which are even placed between...
Laser technology is changing so fast that even veterans of the field can hardly keep up. When he developed the first argon lasers back in the 1970s, says cosmetic-laser pioneer Dr. Richard Fitzpatrick, "we had one laser for everything. Now I have 25 lasers." Soon, he predicts, lasers will...