Word: cosmeticize
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Botha's problem is how to maintain this fall's diplomatic momentum. He has skillfully orchestrated his parade into those African countries that are particularly vulnerable to South African pressure and blandishments. But he has yet to persuade the leaders of the key front-line states that his journeys offer...
In a cosmetic response to the changed public mood, West German Defense Minister Scholz had already somewhat reduced the volume of low-flight military exercises, from 68,000 hours a year to 66,000, and insisted that his new ban on aerobatics applied not just to the German Luftwaffe but...
Rogaine treatment requires perseverance: the lotion must be applied twice a day for four to six months just to see if it will work. Cost: up to $400. Says Stern: "The chances of substantial results are only one in five, a large investment for a reasonably low chance of real...
From early 1986, when George Bush set out on his long trek toward the Oval Office, Roger Ailes has been struggling to make more than just cosmetic changes in the Vice President. Ailes, 48, is the legendary dark prince of political advertising, the Republican consultant who helped engineer Richard Nixon...
There used to be nothing treacherous about reading a magazine. There was nothing to come off on your clothes (except maybe too much ink), nothing to make your eyes water or take away your taste for dinner. But now, as perfume makers seek greater access to their customers, the magazine...