Word: cosmeticized
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Dates: during 1940-1949
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Last week, nasal sprays were no joke for Silent Tom Smith, the man who developed Seabiscuit and this year trained Cosmetic Queen Elizabeth Arden Graham's top money-winning stable ($512,454 in purses). New York's vigilant Jockey Club, having found some dopey spray in one of...
The idea was not new. Yardley of London, Inc. (now made in New Jersey), Roger & Gallet, and Guerlain, Inc. had, in a limited way, gone into the lotion-and-lavender field for men 30 years ago, had then been followed, timidly and on a small scale, by other talc and...
Monkey Business. In Portland, Ore., several monkeys in the zoo found some walnuts, discovered that the natural stain in the husks made a fine cosmetic, painted themselves gaudy greens and golds. In New Orleans, a pet monkey, egged on by two small boys, climbed into an "iron claw" slot machine...
Growing Pains. As king of the small-town drugstore, he found that the most lucrative end of the drug business was selling cosmetics. He decided it might be even more profitable to make his own. So he bought Chen Yu, big-selling "class" nail lacquers, for $2 million. When Chen...
This year his drug and cosmetic business should gross $24 million. Next year he expects to see it hit $36 million. But he yawns like an idle lily at the idea that his record is a rags-to-riches one. Says he: "The Alger story is a bore."