Word: cosmeticized
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Dates: during 1960-1969
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Straight to the Eyeball. Nothing is too good for the eye itself. "Men gaze first into a woman's eyes even before her décolletage," says Elizabeth Arden's top Makeup Artist Pablo. Eyes are outlined in black and thatched with double-thick layers of false lashes...
The Lily-White Look. The cosmetic houses, always adaptable, have taken the new look in stride. While still turning out creams, lotions and sprays for the fastest and darkest tan around, they have smoothly introduced products that will prevent the tan. A generous application of the nongreasy, colorless Sun Bloc...
When Floyd Hall took over low-flying Eastern Air Lines in 1963, one of his first acts was to call for Lippincott & Margulies. They shortened the company name to "Eastern," and devised a new color for its planes and stewardesses' uniforms, "Ionosphere Blue" (something between navy and royal blue...
Helena Rubinstein proved to have the better business head. "I am a merchant," she liked to boast. To give her products a scientific cast, she climbed into a laboratory smock, hired a doctor for each of her salons. She pioneered department-store cosmetic sales in 1926 at San Francisco'...
This dedication did not escape Maxey Jarman, the Nashville corporate builder whose giant Genesco Inc. (annual sales: $589 million) owns Bonwit's and 63 other apparel companies. Jarman likes to have women executives around: he picked Jerry Stutz for Henri Bendel, also a Genesco subsidiary, and his House of...