Word: cosmeticized
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Dates: during 1980-1989
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But if the channel 7 management were to consider the advice of Walter Cronkite and Dan Rather, two old pros who know something about the TV news business, they might have shaken up their newscast in an entirely different manner. The two veterans would believe the station's cosmetic cure...
The daydream of an alternative self is a strange, flitting thing. This wistful speculation often occurs in summer, when a vacation loosens the knot of one's vocational identity. Why, dammit, says the refugee from middle management on his 13th day on the lake, why not just stay here...
"It's really Vogue on video," says Charney, who appears to be hankering after a more general readership-or, perhaps, viewership. For a yearly subscription fee of $1,500, clients-mostly retailers and cosmetic companies-get the lowdown on Halston and hear all about hair care. Charney is negotiating...
With lower earnings, Big Oil has been forced into some uncharacteristic penny pinching. Exxon, for example, has halted its image-boosting advertising campaign featuring that familiar theme: "We're Exxon. We're more than 100,000 people working on energy." In many cases, the cutbacks are more than...
Hayes' chief ally in the fight for labeling, Tennessee Congressman Albert Gore, is unimpressed by these achievements. Gore thinks the voluntary approach is "almost certainly doomed to failure." What is needed, he believes, is a bill to require labeling under law. Along with Iowa Representative Neal Smith, he has...