Word: cosmeticized
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Helena Rubinstein proved to have the better business head. "I am a merchant," she liked to boast. To give her products a scientific cast, she climbed into a laboratory smock, hired a doctor for each of her salons. She pioneered department-store cosmetic sales in 1926 at San Francisco'...
This dedication did not escape Maxey Jarman, the Nashville corporate builder whose giant Genesco Inc. (annual sales: $589 million) owns Bonwit's and 63 other apparel companies. Jarman likes to have women executives around: he picked Jerry Stutz for Henri Bendel, also a Genesco subsidiary, and his House of...
Thus urban renewal will have only a cosmetic effect on our cities, and the billions of dollars invested will be lost, unless it is combined with comprehensive programs of low-cost housing, education and social services designed to bring the marginal people and businesses back into the main stream of...
Bigger Allowances. It is quite an existence. Teen-agers now own 20% of all the cars sold in the U.S.; and 7,000,000 with driving licenses presumably find wheels when they want them. Teenagers spend more than $1.5 billion a year for entertainment. Though they comprise only 11% of...
Though the changes are more cosmetic than cosmic, any loosening of East Germany is an improvement, an ambiguous mood summed up in West German Chancellor Erhard's reaction to the pass agreement: "The German people will certainly feel genuine joy and satisfaction, but there's no cause for...