Word: cosmeticized
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To supply the old as well as the new, some 2,600 companies are directly engaged in the manufacture of cosmetics. Milwaukee's Kolmar Laboratories, the world's largest private-label manufacturer of cosmetics, produces 1.800 shades of lipstick, uses 20.000 different cosmetic formulas for the 385 U.S...
Elizabeth Arden studied to be a nurse, entered the cosmetics business because, she says, she wanted to make women beautiful as well as healthy. Before opening her own beauty salon in 1910, she spent an apprenticeship as secretary in a Fifth Avenue beauty shop. Today she grosses an estimated $15...
By the 18th century, cosmetics and perfumes had become so popular that the English Parliament passed a law declaring that any woman who "shall impose upon, seduce and betray into matrimony any of His Majesty's subjects by virtue of scents, paints, cosmetic washes, artificial teeth, false hair, iron...
Few items have given rise to such extravagant claims as royal jelly, the creamy substance produced by nurse bees to nourish the long-lived queen bee in the hive. When it came out, women swarmed around the beauty counters, attracted by ads that called royal jelly "the secret of eternal...
But those who bought royal jelly had a right to feel stung. Reported the Los Angeles Better Business Bureau newsletter: "There is little evidence to support any significant therapeutic, cosmetic or nutritional value in the product for humans." Says Maison G. DeNavarre, chief chemist of Michigan's Beauty Counselors...