Word: cosmo
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...READ GIRLY MAGAZINES. ELLE, JANE, COSMO--THEY sit on the supermarket racks while I zoom through the express lane. Sure, I used to peruse the pages of Seventeen during slumber parties--but I never bought my own subscription. Magazines like these, I thought, just market insecurity. Feeling unattractive? All you need is that new shade of lipstick from L'Oreal. Boyfriend not treating you right? Try this new diet, he'll be eating out of your hand. I guess this attitude doesn't make me a good candidate to review the trendy new men's mag, Maxim, but I have...
...fashion world, at least, seems to be taking her on her own terms. Buyers at the trade show were snapping up her fall line--though a few were disappointed there were no matching winter-weather thongs. "The very thing that captivated Seinfeld is captivating everyone else," says Kate White, Cosmo's editor in chief. "He fell for her because of her beauty and charisma, and so have we." Now the question is whether it's a spring fling--or a love built to last...
...like Cosmo Kramer--she doesn't just walk, she makes an entrance, for better or worse. This time, she flings herself onto her bed. Used to her histrionics, I'm like, "Yeah, whatever--you'll get over your latest trauma." But this time she had a problem I could identify with...
This weekend, the Harvard men's and women's squash teams got self-esteem boosters that Cosmo could only dream of offering...
...news last week was that Details editor Michael Caruso was fired even though Maxim-ization had helped the magazine to recoup several years' worth of circulation losses. The new hire is none other than Maxim's editor, Mark Golin, who came to the magazine just a year ago from Cosmo. (Conspiracy?) Details, he says, won't "become Maxim," though it will "certainly have women and beer in it." He is tired of the criticism that Maxim has dumbed the category down. "Is civilization really coming to an end? Come on, you can get pictures of women and donkeys...