Word: cosmogirl
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Dates: during 2000-2009
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...types. Third, it's not a trend driven by expensive brand names, so it works for all budgets as well. "Right now, this big wave of boho chic, a little hippie and vintage, allows you to belong and show who you are," says Jacqueline Azria-Palombo, creative director of CosmoGirl magazine. "It's about how you wear pins and scarves or slouchy boots. You can give it your own twist, and you don't have to be tall and skinny to wear it. It's a style with no rules, which is very liberating...
...just a single item of clothing but an outfit with a belt, bag, hat, earrings and any other accessories for which they can find space on their body. Weaver has dropped the X Games sponsorship and now devotes almost all his $10 million annual advertising budget to magazines like CosmoGirl. As long as the stores aren't too feminine, he says, boys don't seem to mind. Sales to girls account for 48% of total purchases, a portion Weaver expects to climb to 50% in the next few months...