Word: cosmopolitanism
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...care about, the nuances of different superpremiums, in the same way fans of single-malt Scotches and small-batch bourbons latch on to favorite labels. But the goal is to add more cachet than character to the drink. Training drinkers to call for your brand when ordering a cosmopolitan is the industry's Grail. By submerging the vodka in cranberry juice, the consumer is effectively paying for nothing but the brand...
...cosmopolitan impulse in European soccer hails originally from the quest for talent: Differing idioms in how the game is played, organized and coached across the continents over the past century has created a reality where today's winning formula requires blending of a variety of these traditions. But at a business level, also, the clubs are beginning to reflect the impact of globalization. A quarter century ago, the best-capitalized clubs, who could buy the contracts of the best players from lesser clubs and offer them more lucrative deals, were those who could fill the biggest stadiums week...
...TIME accompanied Ho and his team from the Aaron Diamond AIDS Research Center (ADARC) for two weeks earlier this year as he traveled from Kunming, the cosmopolitan capital of Yunnan province, where his drug-treatment and vaccine projects are based, to the remote border town of Ruili, where heavy heroin trafficking and a thriving sex trade create a perfect HIV breeding ground, to Beijing, for his meetings with party leaders, including the newly appointed Minister of Health, Wu Yi. Everywhere Ho went, his mission was the same: to persuade Chinese officials to step up their modest anti-AIDS efforts...
...cosmopolitan impulse in European soccer hails originally from the quest for talent: Differing idioms in how the game is played, organized and coached across the continents over the past century has created a reality where today's winning formula requires blending of a variety of these traditions. But at a business level, also, the clubs are beginning to reflect the impact of globalization. A quarter century ago, the best-capitalized clubs, who could buy the contracts of the best players from lesser clubs and offer them more lucrative deals, were those who could fill the biggest stadiums week...
...insinuated himself for a time deeply into the life of Picasso: "Everything in [him] tended toward purity in art. His insupportable pride, his black ingratitude, his haughtiness." But Modigliani sprang after all from a proud and unconventional family. He was born in the Tuscan port town of Livorno, a cosmopolitan city where Jews had lived freely since the Renaissance. Educated and progressive--his mother shocked her in-laws by starting a private school; his socialist brother was jailed for his political activities--his family had once been prosperous as well. But by the time of his birth, in 1884, they...