Word: cosmopolitanization
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...most recent, novel use of the point of view, though it is as yet perhaps unconscious, is to sell products for which there is initially no real need, by tapping other systems of needs that are culturally already incorporated into society. Blonsky cites the examples of the magazine Cosmopolitan, and ads for liquor and cigarettes, which attach themselves to sexual needs and expectations which have nothing to do with the product itself. For Blonsky, Cosmopolitan's sell is a "Machiavellian" kind of manoeuvre, promising not pleasure but reward for reading the magazine; "read Cosmopolitan forego pleasure...
...taking her camping: "Come on, I'll teach you to make a fire by rubbing two credit cards to gether." Both women are ruthlessly verbal and seem actually to have read books. Although there is nothing overtly urban about the show, the clipped backchat makes it the most cosmopolitan of them all and in fact the only one that is entirely filmed in Manhattan...
...biggest and most cosmopolitan of the southern states also figures to be Hart's best bet. Hart supporters and some observers say the Coloradan will pick up about 75 percent of delegates supporting former Florida Gov. Reubin O. Askew, though one Mondale organizer there calls that figure "bullshit." Askew's former campaign manager has also moved into Hart's camp. Hart should also profit from the lack of any real organized labor in the state, says John Harwood, political reporter for the St. Petersburg Times. Harwood calls Florida "really a bunch of city states, a state that's really fragmented...
...American who has lived in Italy for 30 years, Cornelisen is so much at home with the Italian scene and its cosmopolitan settlers that she can at once see through them and like what she perceives. Her four earlier books were heartfelt documentaries about depressed villages and their degraded women; here she addresses the flip side of the country's trials. Her most winning character is, in a sense, the lazy, sunlit hill town of San Felice Val Gufo, whose main industry is gossip and main activity leisure. Its happy-go-lucky air is eminently well suited...
...Troubles erupted early in January in a series of protests that swept across the country with surprising ferocity. First, high school students upset over the rumored imposition of new examination fees stormed the streets of Marrakesh. Then the riots quickly spread from that cosmopolitan southern city to the far poorer Mediterranean north. Protesters included students free on New Year's vacations, young people out of work, housewives and others fearful of a new round of government austerity measures that would mean hikes in food and fuel prices. Before a precarious order was restored, the government had called...