Word: cosmopolitans
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Dates: during 1930-1939
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...people there are in the land who have never met him-knows how precocious he is. Remembering his early leaps & bounds, his friends last week were not really as surprised as they might have been when his small, young firm of Farrar & Rinehart, publishers since 1929, bought out potent Cosmopolitan Book Corp., publishers since 1914 and wholly owned by William Randolph Hearst. Long used by Mr. Hearst to make by-profits out of serials published in his magazines, Cosmopolitan was grandly energized last year and the book trade heard that Mr. Hearst was out to outdo the greatest book houses...
...resemblance of Physical Culture to Cosmopolitan in layout, illustration & typography sharply recalls the fact that Editor Harry Payne Burton goes Oct. 1 to succeed outgoing Editor Ray Long of Cosmopolitan. (Also it revives a rumor that Cosmopolitan may likewise reduce its price from 25 cents to 10 cents.) But the Physical Culture which was executed by Editor Burton had been conceived by Di rector Oursler. Highbrowed, spectacled. Editor Oursler is 38, wrote his first play when he was 9. At 16 he was a reporter on the Baltimore American, at 19 its music critic. He was a piano salesman...
...pill" has been so effectively coated that, in its current issue, Physical Culture bears a striking physical resemblance to Red Book and to Hearst's Cosmopolitan. At arm's length the cover design looks, even to Artist Bradshaw Crandell's signature, exactly like the work of Red Book's Artist McClelland Barclay. The contents include the final instalment of Warwick Deeping's serial The Ten Commandments; articles by Will Durant and the Grand Duchess Marie; stories by Grace Perkins (Night Nurse), Harold Bell Wright...
...with a lot of luggage walked across the gangplank of the Leviathan, Europe-bound. With the same proud little steps he had left the Hearst fold five days before. After the resignations of Col. William Franklin Knox from Hearst-papers' general managership and Editor Ray Long from Cosmopolitan Magazine (TIME, Dec. 29 et seq.), Frank Earl Mason was the third major executive to leave the Hearst banner in eight months...
Recent circulars of the company have stated that application for listing will be made "after distribution is accomplished," admitted the financing is incomplete. The sales drive continues at high pressure in the Hearst press. A full-page advertisement in Harper's Bazaar and Cosmopolitan for September pictured a happy wife, husband & child, "typical of more than 20,000 investing families who have taken advantage of the Hearst customer-ownership plan." with ten potent reasons why readers should buy. A provision of the deal is that, should dividends fail in any four successive quarter-years, the preferred stockholders could elect...