Word: cosmopolitans
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Readers had become less provincial themselves by the early '50's. According to Menzies, the influx of technically oriented people to Massachusetts when electronics plants began to go up around the new Route 128 provided new readership. The Globestaff responded to a group of more cosmopolitan readers--and began hiring non-native reporters...
...much of a cliché to be true? Not quite. It is exactly what the first issue of Eye, a new Hearst magazine, has to offer. The latest in a line of Hearst magazines (Cosmopolitan, Good Housekeeping, Harper's Bazaar), Eye is the first to peer exclusively at youth. It boasts a stripling management, sort of: Editor Susan Edmiston, who used to write a teen column, is 27; Executive Editor Howard Smith, who writes for the Village Voice, is 31. Its staff is also young and intrepid, sort of. A writer-photographer team jumped with the skydivers; another photographer...
Died. Elliott B. Macrae, 67, president since 1944 of E. P. Dutton & Co., Inc., publishers; of cancer; in New Canaan, Conn. Widely traveled and equally cosmopolitan in taste, Macrae over the years printed something for practically everyone; he sprang Mickey Spillane on the world (seven biggest sellers: 34.6 million copies), published Mountain Climber Maurice Herzog's classic Annapurna, Lawrence Durrell's The Alexandria Quartet, and Evgeny Evtushenko's Selected Poems. His great friend was A. A. Milne, whose whimsical Winnie-the-Pooh sold more than 1,000,000 copies and appeared in a dozen languages-including...
...that a girl has to use all her wiles to catch a man. "It is no longer a question of whether she does or doesn't," says Mrs. Brown. "She does. The question is, can she cope?" To help them cope, Mrs. Brown carefully scrutinizes the copy of Cosmopolitan, has even assembled a "manifesto" on good writing. It warns against the clichés of women's magazines such as "out of this world," "She weighed 102 Ibs. soaking wet," and "Most girls would give their eyeteeth...
...Cosmopolitan is frequently criticized for portraying as unreal a sex-charged world as Playboy, if a somewhat less affluent one. As in Playboy, children are not pictured; they interfere with the free, untrammeled sex life. "I'm a materialist," says Editor Brown, "and it's a materialistic world. Nobody is keeping a woman from doing everything she wants to do but herself." Certainly not Helen Gurley Brown...