Word: cosponsored
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Dates: during 1932-1932
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TIME'S publishers entertained many an offer from business organizations for resumption of the broadcasts under joint sponsorship. All such negotiations failed because "The March of Time," to be effective, must be independent. A fearless presentation of news might well tread upon the toes of the cosponsor, cause him to feel that the advertising value (to him) of the program was impaired...