Word: cost
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Dates: during 1970-1979
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...probably know, our darling, huggable Governor Eddy King is responsible for raising the drinking age to 20. This will complicate things. If you want to purchase liquor in the state, you must theoretically have either a Mass. Driver's license, of a special Mass. drinking card that will cost you $5, issued by a department headed by one of King's cronies. Most places--except for Father's Six, a townie dive--don't card you unless your voice cracks when you ask for the Wild Turkey, but during Freshman Week places in the Square may be a little more...
...Language Placement tests, you stand a decent chance of flunking it. After all--if you were any good in your language, you would have gotten that 560 or better on your Achievement Tests. Harvard has a basic language requirement, and if you screw up the test, it'll cost you four hours a South Africa question, it is possible the Corporation may listen a little more carefully...
Esquire's sturdy genes go back to Depression 1933, when the posh magazine was launched for sale in men's clothing stores instead of on newsstands and cost 50? while the Saturday Evening Post sold for a nickel. It promoted men's fashions, a merchandising emphasis that continues to this day. But a part of the editorial genius of its founding editor Arnold Gingrich was a taste for good writing. At a time when Ernest Hemingway's stories were too unconventional for the Post, Gingrich admiringly sent him free slacks and a windbreaker...
Everybody by now is aware that the cost of the American way is enormous, that air conditioning is an energy glutton. It uses some 9% of all electricity produced. Such an extravagance merely to provide comfort is peculiarly American and strikingly at odds with all the recent rhetoric about national sacrifice in a period of menacing energy shortages. Other modern industrial nations such as Japan, Germany and France have managed all along to thrive with mere fractions of the man-made coolness used in the U.S., and precious little of that in private dwellings. Here, so profligate...
...everybody is aware that high cost and easy comfort are merely two of the effects of the vast cooling of America. In fact, air conditioning has substantially altered the country's character and folkways. With the dog days at hand and the thermostats ostensibly up, it is a good time to begin taking stock of what air conditioning has done besides lower the indoor temperature...