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...smaller portions, it turned out, were plenty of food. But it's going to be hard to order them. Just as it's hard not to pay 10 more cents to go up a size for a Big Gulp. We live in a Costco big-box world, and to get me to think and eat small, you have to make your smaller offerings Prius cool. Instead of cutting the prices a few bucks, these places need to include a free beer...

Author: /time Magazine | Title: Big Chain Restaurants' New Small Portions | 5/10/2007 | See Source »

...people these days shop in large quantities at Costco or Sam's Club. What effect does that have...

Author: /time Magazine | Title: Q&A Nibbler Nation | 10/8/2006 | See Source »

...Luke Wilson and Maya Rudolph are frozen until 2505 and awaken to a world so degraded by mass consumerism that they are now the smartest people in the world. Crops are dying because they're being irrigated with an electrolyte-filled sports drink that has "the taste plants crave." Costco takes up miles of space and has greeters emotionlessly repeat, "Welcome to Costco. I love you." The movie is packed with top-shelf versions of the dumb-guy jokes that have sustained sitcoms for years, which you'd think would be great stuff for a trailer...

Author: /time Magazine | Title: Movies: Dude, Where's My Film? | 9/10/2006 | See Source »

Labor Day weekend. Already? Well, yes. And a friend of mine reports seeing the first little "Noel" sign, shyly poking its head up over a bin of holiday items when he visited his local Costco last weekend. Maybe we should all get an early jump on our Christmas card lists in the next week...

Author: /time Magazine | Title: Not a Very Sexy Summer at the Cinema | 9/1/2006 | See Source »

...Costco Wholesale...

Author: /time Magazine | Title: Where the Fortune 50 CEOs Went to College | 8/15/2006 | See Source »

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