Word: coste
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Dates: during 1950-1959
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...fired last month (TIME, Oct. 27) as editor of Hearst's rival Good Housekeeping (circ. 4,367,766). Mayes will bring along Good Housekeeping Managing Editor Margaret ("Maggie") Cousins as his second in command. Editor Mayes may find his hands full. The recession year has cost McCall's a 13.6% drop in ad sales for the first nine months, twice the average loss for the top 20 general magazines. One thing seems certain: after last week, no McCall's staffer will be able to keep a straight face when he plays the pitch of Togetherness...
...Iowa." The answer was still no. The cadet wing gathered in the courtyard for a pre-game pep rally and set up a din that would not be denied. General Sullivan explained patiently that the trip would involve a 20-hour bus ride each way, that it would cost every cadet $25. Each objection was met with a roar of dissent. General Sullivan gave in. The entire cadet wing boarded 22 buses, rode all night to Iowa City, changed into their blues en route and arrived just before game time...
...courses, the AMP is expected to have enough factual knowledge to be able to begin working on actual cases right from the start. Each AMP studies Business Policy, Administrative Practices, Business and the World Society, Cost and Financial Administration, Marketing Administration, and Problems in Labor Relations...
...money spent. So fashion-bent have sewing women become that patternmakers have all but junked the simple housedress designs that used to be their bread and butter. What more and more women want is the kind of high-fashion Vogue patterns long sold by Conde Nast. The originals would cost perhaps $600, but-almost any woman can copy them for the cost of a $3 pattern and $50 worth of fine fabric (Vogue patterns even supply a Paris label...
...Square. Once he aimed a shaft of wit at the scantily clad tourists who swarm the city in the summertime: "People need not come to Italy in furs or woollens. They can come dressed in that modern American silk, fresh and soft, which is a veritable refrigerator at low cost. Italy, on the other hand, is not on the equator, and even there, by the way, lions wear their coats, and crocodiles are lined with their most precious hides...