Word: coste
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Dates: during 1950-1959
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...Hollywood press conference called to announce her next screen role: a budding beauty queen in the comedy Busman's Holiday. The producers: plucky Liz and her stepson, Mike Todd Jr., 28, who nervously flaunted some of the old man's damn-the-torpedoes financial bazaz: "Cost? We'll spend as much as it takes...
Appliance dealers run the range from the hardest sort of sell (southern California in particular) to the attitude expressed by a Manhattan salesman: "I wouldn't sell a color set to my worst enemy. They're just too much trouble for what they cost and what they deliver...
Present color service contracts cost a discouraging $99.50 for the first year, $119 for the second. (Either annual outlay will buy a portable black-and-white set.) Color set owners must acclimate themselves to times when faces suddenly go green or saffron, figures bloom with fluorescence, and backgrounds become crimes against nature or interior decoration. With amazing docility, most color set owners accept these hazards uncomplainingly. Some even boast of learning how to tune their sets as a real accomplishment ; color tuning was an intricate, five-dial operation on RCA's earlier sets, is now somewhat simplified...
...Steel, which has kept mum about whether it will raise prices to meet automatic July 1 wage hikes (estimated to cost steel firms 20? an hour), last week gave a hint of its intentions. Said Big Steel President Clifford F. Hood: "While costs are a major factor in any price determination, any adjustment of sales prices can only be made in the light of all known commercial and economic factors. The only point we have reached to date is not to attempt to change our prices until the situation clarifies itself...
...Hood's statement to mean simply that Big Steel, traditionally the industry leader in raising prices, does not intend to hike its prices July 1 but will do so eventually. Steelmen are awaiting an announcement this week of the Consumer Price Index to tell them how great a cost-of-living increase they will have to add to their contract wage boosts...