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Word: coste (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...seven years to swing a referendum to build one large, or two smaller high schools. Within this period, the school board has held four referenda, each of which has been voted down, following an active campaign on the part of a non-parent citizens group claiming that the structure cost too much (and as each year passes the costs rise). In the last referendum in December, the organization also cried that the referendum, was scheduled during the week preceeding Christmas purposely to garner a small, and winning, vote for the school board. "The Shame Of It!" huge...

Author: By Richard N. Levy, | Title: Public Schools Call for Co-operation Between School, School Board, Public; But Such Harmony Breeds Many Dangers | 6/12/1958 | See Source »

...immediate future, the big increase in white-collar workers saddles industry with high fixed costs that reduce corporate flexibility. The payoff, says Wernick, will come in the future: "Industry hired its salaried professionals to keep pace with technology, to cut future cost and increase productivity. For the long term, such workers give industry a solid investment base to reduce future costs as it produces future products. It will be able to pick up very rapidly without increasing costs much...

Author: /time Magazine | Title: Business: Measuring the White Collar | 6/9/1958 | See Source »

...other hand, Denver's subcontracting Stanley Aviation Corp., whose business is down 15%, decided that the problem was not too many executives but too few. It added new executives in production control, cost accounting and sales. "When do you add salesmen?" asks President Robert M. Stanley. "When you have more orders than you can fill, or when you don't have enough?" For similar reasons, cameramaker Bell & Howell this year tripled its ad and sales promotion budget to $600,000 for the second quarter as part of President Charles H. Percy's antirecession campaign, while Reynolds Metals...

Author: /time Magazine | Title: RECESSION BENFITS: RECESSION BENEFITS | 6/9/1958 | See Source »

...bought the newest U.S. equipment and made it pay off with efficient, low-cost operation. To win passengers, Qantas specialized in light, bright ads, once kicked off a plane-naming contest with "Be the first one in your block to win a kangaroo." To keep its customers, it laid on goodies (including exotic fruits, Sydney rock oysters, giant Australian prawns). And to make them pay off, it kept costs firmly tied to the runway. One big advantage is relatively low pay scales ($7,000 for a Connie captain v. $21,000 in the U.S.). Another is crack maintenance that cuts...

Author: /time Magazine | Title: Business: The Flying Kangaroo | 6/9/1958 | See Source »

...High Cost of Loving. The hilarious private life of a rising young white-collar couple, described by Scriptwriter Rip Van Ronkel and Actor-Director José Ferrer (TIME, March...

Author: /time Magazine | Title: Cinema: CURRENT & CHOICE, Jun. 9, 1958 | 6/9/1958 | See Source »

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