Word: costes
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Dates: during 1950-1959
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Drastic steps may be necessary to restore economic health. Neither a subsidy nor a public utility, the U.S. daily press is free private enterprise, and owes its existence to the profit margin. "The question is," writes Hartford Courant Editor Herbert Brucker in the Saturday Review, "will the cost squeeze continue its ravages until even those newspapers that enjoy a monopoly can no longer survive?" At last week's A.N.P.A. convention, no one had the answer. And the number of newspapers kept going down: in the last eleven months competitive papers had sold out to leave Tampa, Grand Rapids...
...high-speed rotary presses-an asset not lost on Asahi Shimbun, the Tokyo daily of 4,000,000 circulation, which also publishes Asahi Science Magazine. The three Tokyo printing companies already equipped to print recording on paper expect mass production to reduce the present 4½?-per-page cost to 2? or less. Main drawback: the stay-at-home subscriber must pay $417 for equipment that will buy him the dubious privilege of hearing his magazine or newspaper roar like a waterfall or merely go bongbong...
Next: Venus. Like most other scientists, Van Allen is in no hurry to put a man into space. "A man is a fabulous nuisance in space right now," he says. "He's not worth all the cost of putting him up there and keeping him comfortable and working." Instruments are lighter, tougher and less demanding, are sensitive to many things that human senses ignore. They already have memories (tape recorders), and they can carry computers that will permit them to make judgments. An instrument-manned Venus probe should be able to make observations and adjust its course by firing...
...terms yet used by an Administration economist, Saulnier laid the blame for inflation not on corporations but on "increases in money wages that outstrip improvements in productivity. I believe we have tended of late to depart from the historical relation between wage increases and productivity improvements. And if these cost increases cannot be passed on to the consumer in higher prices, they merely create a squeeze on profits that will, over a period of time, seriously impair the nation's capacity for economic growth...
Ward's weighty wager on the future will cost $500 million over the next five years. It has reason for confidence; Ward's sales (1958 total: $1.1 billion) rode 19% ahead of last year's in February and March, will probably show a 14% gain for April, "We are on the eve of a decade of great economic activity," said Chairman Barr. "We would not embark on a program of this scope if we did not have great faith in the future of our economy...