Word: costes
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Dates: during 2000-2009
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...pork fats that would otherwise have been added into makeup, pet foods or soaps. Although biofuel produced from animal fat is better suited to fueling industrial boilers than cars, Tyson and ConocoPhillips have come up with a fuel for the "on-road" market. (Read: "Tallying Biofuels' Real Environmental Cost...
...proof - alternative is to back up your stuff online. A growing number of companies will automatically sweep your hard drive and keep a copy of the information that is there in the internet "cloud." Many early adopters use Mozy or Carbonite, which allow users unlimited backup space for the cost of a latte each month. For the cost of a lobster, rival sites such as SugarSync offer additional features like non-emergency access to backed-up files - e.g., the ability to update something in your office that you were working on at home. (See five websites you may not know...
...hard drive. Vitale says the long upload time isn't problematic since Mozy works in the background and does not noticeably slow down his computer. Mozy's low price also helps make up for its lack of speed. (The same amount of data space on SugarSync, for example, would cost Vitale $25 a month...
...lure of cheap goods, though, is incredibly strong, even once we've reached the point of substantial creature comfort. In her book Cheap: The High Cost of Discount Culture, writer Ellen Ruppel Shell devotes the better part of two chapters to how inexpensive goods mess with our minds. She describes one experiment in which researchers used brain scans to show that the joy of a discounted item comes before it's bought; by the time a person is at home with his new thing, the luster is gone. On Black Friday, I watched shoppers on TV proudly state how much...
...that's the other big trade-off we make for low-priced goods-often cheap simply means cheap. Shell likes to tell the story of how she once bought three blenders in quick succession; the flimsy blades were no match for the ice that goes into smoothies. When "low cost" is the marketing trope we most respond to, quality easily falls by the wayside. And that state of affairs, Shell concludes based on the response to her book, bothers no one as much as the less affluent people who inexpensive goods are supposed to benefit the most. They...