Word: costes
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Dates: during 2000-2009
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...cost of a fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including the less-expensive lines, like Donna Karan's DKNY, that are presented during New York Fashion Week - are rethinking the traditional fashion show. This fall the British designer Alexander McQueen made a splash by live-streaming his Paris show on his website. The season before, Louis Vuitton live-streamed its show...
...jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand's advertising images. And instead of the company's spending $1.5 million on an audience of approximately 700 members of the fashion press and department-store buyers, the virtual show will cost less than $50,000 to produce and is expected to attract more than 40 million page views...
...Though the President did not offer a cost - estimates on Capitol Hill have put the total bill at anywhere between $75 billion and $200 billion - he did justify the new spending by citing nearly $200 billion in unspent or returned funds from the Troubled Asset Relief Program, or TARP. "This gives us a chance to pay down the deficit faster than we thought possible and to shift funds that would have gone to help the banks on Wall Street to help create jobs on Main Street," he said...
...broad strokes, Obama set out a framework for using more federal money to create jobs. In addition to the infrastructure piece, which aides said could cost as much as $50 billion, Obama proposed new incentives for consumers who retrofit their homes (a program some have already dubbed Cash for Caulkers), an elimination of the capital-gains tax for small businesses and extensions of several other programs from the last stimulus to help small businesses. He also said he would instruct the Treasury Department to use funds that have already been appropriated to increase the flow of credit to small businesses...
...Maoist insurgency gripping India's heartland has been blamed for more than 800 violent deaths this year, and will soon be a target of a major counter-offensive by Indian security forces. But the so-called Naxalite movement - as well as the fight against it - has a hidden cost: the education of thousands of India's most vulnerable children, whose schools have been blasted by rebels, occupied by security forces, or both...