Word: costes
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...would Ikea make such a change? The very ubiquity of Verdana seems to be part of the font's appeal. Freely distributed by Microsoft, the typeface allows Ikea to use the same font in all countries and with many alphabets. "It's more efficient and cost-effective," says Ikea spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface." (Read "The Store That Runs on a Wrench...
German Chancellor Angela Merkel's race to save automaker Opel - and the jobs of its 25,000 employees in Germany - is beginning to look like a high-speed pileup that could cost her at the polls...
...used to be, when we wanted to use public policy to nudge private behavior, we poked people with a stick: 40 years of issuing health warnings couldn't reduce smoking as much as hiking taxes so that a pack can cost upwards of $9. But nowadays, Congress would much rather reward than penalize, and bribery as policy has a modern elegance to it. Cash for Clunkers didn't involve intricate algorithms or a 1,400-page appropriations bill. The only debate was over how much sugar was needed to sweeten the pot. That first billion was supposed to last...
Researchers find that people will buy something on sale even if the reduced price is higher than the regular price at another store. "Just seeing the difference between the full and reduced price motivates the purchases," explains Ellen Ruppel Shell in her new book, Cheap: The High Cost of Discount Culture. "It is as though, rather than spending the cost of the product, we're actually earning the savings...
...these are penny-size ideas. Now that trillion has replaced billion in our fiscal conversations, the scope for inventive incentives is vast. The cost of treating obesity has doubled in a decade, to $147 billion. So how about Cash for Chunkers: we get to trade in that extra 20 pounds for a coupon good at the local farm stand. Roads and bridges crumbling? Why bother allocating $27 billion in stimulus money when we could pay people to reroute or, better yet, stay home? California plans on releasing at least 37,000 inmates to ease prison overcrowding and save $1 billion...