Word: costes
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...test track really did not cost very much compared to Chrysler's total marketing budget which stretched into the tens of millions of dollars each year. But, it looks bad to have the firm's CEO hot dogging in a 4x4 on artificial sand and boulders when he has just taken billions of dollars from the federal government. Even Ford (F), which has not asked the US for a dime, will not be doing much beyond trucking in its latest models and giving them an extra coat...
...billion) in fiscal 2009 for the first time since 1984. Payroll-tax receipts generally hold up much better in recessions than do income taxes, but job losses have been so severe that the CBO expects them to decline slightly from 2008, while benefits rise almost 9% because of cost-of-living adjustments and the beginnings of the baby-boomer retirement wave. (See five reasons for economic optimism...
...smart way to drum up business among the still employed. All a family has to do to be eligible for this safety-net program is to have used a Walgreens' Take Care clinic since the in-store chain opened in 2005. Average out-of-pocket cost...
Here's why. At no other time in recent history has it been easier or cheaper to start a new kind of company. Possibly a very profitable company. Let's call these start-ups LILOs, for "a little in, a lot out." These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient, but we'll get to that part of the story...
...cost to Tayman? "Almost $9,800, all in," he said. As for revenue, he just sold his first display ad, for, well, the low three figures. But it's a start: "We've already reached ramen profitability." His math: he spends about $75 a month on server fees and other expenses...