Word: costes
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...some consumers see large bills as more sacrosanct than a bunch of chump change. "People tend to overvalue bigger bills," says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author of the study. "There's a psychological cost associated with spending a $100 bill that's not there with spending smaller bills." We tend to isolate the cash in our minds. Each $20 is a separate, less valuable entity than that single $100 bill. So it's easier to part with five of those twenties than with...
...Post (WPO) both said that they would have to cut jobs and salaries. The falling revenue in the print advertising business is overtaking them and they have no other choice. Sales are dropping, at some newspapers by more than 20% a year. But, many newspapers still have employee and cost bases that were based on the industry's very successful years at the beginning of the decade...
...Amid the supplicants strides an impervious figure from Britain's National Institute for Health and Clinical Excellence (NICE) with a puzzled look on his face. Like the man in the cartoon, NICE head Rawlins doesn't see why drug companies should deserve any deference. His organization uses hard-nosed cost-effectiveness reviews to decide which treatments Britain's National Health Service (NHS) should pay for. A new drug doesn't just have to work to impress NICE, it has to offer value for money - and if it doesn't, whether it is life-saving or not, Rawlins' group...
...NICE needed? Shouldn't you get the drugs you need when you are sick, regardless of cost? All health-care systems are facing the problem of finite resources and almost infinite demand. And all health-care systems have implicitly if not explicitly adopted some form of cost control. In the U.S. you do it by not providing health care to some people. We are best known [for looking] at a new drug, device or diagnostic technique to see whether the increment in the cost of that treatment is worth the increment in the health gain. (See pictures of health care...
...that measured? It's based on the cost of a measure called the "quality-adjusted life year" [QALY]. A QALY scores your health on a scale from zero to one: zero if you're dead and one if you're in perfect health. You find out as a result of a treatment where a patient would move up the scale. If you do a hip replacement, the patient might start at .5 and go up to .7, improving by .2. You can assume patients live for an average of 15 years following hip replacements. And .2 times 15 equals three...