Word: costes
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...World Is Fat examines the global trends driving the obesity epidemic, joins a growing cohort of researchers, environmentalists and foodies clamoring for an overhaul of the American diet. Currently, the average American consumes more than 200 lb. of meat a year, a habit that comes at considerable environmental cost, Popkin says. He cites a recent United Nations Food and Agriculture Organization finding that livestock account for 18% of global greenhouse-gas emissions - more than transportation - and underscores the fact that the livestock industry uses up to five times the water necessary to cultivate crops. (See the top 10 food trends...
...have every reason to question whether that's the right product at the right time in the planet that we are living in," Tata told TIME during a March 5 interview. "What has happened in the changing global economic situation reinforces, if nothing else, the fact that a low-cost car has a place." (See the 50 worst cars of all time...
...path that Tata Motors has followed to bring the Nano from sketchpad to showroom may prove to be much more important than its price tag. The company's engineers and parts suppliers started from scratch, rethinking every component to minimize cost and weight without sacrificing basic performance, comfort and style. As battered carmakers search for new business models to adapt to shifting, shrinking consumer demand, the Nano may point the way to the future - one that will likely revolve around smaller, more fuel-efficient and more cheaply produced vehicles. (See pictures of the Nano...
...company's ailing bottom line, because the Nano's profit margin is tiny, says Vaishali Jajoo, a senior automotive-research analyst at Angel Broking, an investment firm in Mumbai. "It will take at least four to five years to break even" and recoup the company's development costs, she says. There's more profit to be made from fully equipped Nanos with air-conditioning, power windows and upholstered seats, which cost about $3,300. "How they're really going to make money is by selling the high-end version," says Tilak Swarup, general manager of SupplierBusiness India, whose team...
...Nano sales won't do much in the short run to ease the burden. But Tata Motors' efforts to pioneer cost-saving business processes during the Nano's development could translate into a healthier bottom line down the road. One of these innovations is "distributed manufacturing." Instead of investing in expensive factories and hiring additional workers as sales volumes increase, Tata Motors plans to limit Nano production at its central plant to 500,000 cars every year. Beyond that, it will use satellite plants to build the car's components and distribute these in Nano "kits" to independent entrepreneurs - trained...