Word: costes
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...smaller markets. But with Alexander the Last, which opened in every major market via Festival Direct at midnight on Saturday - along with four other South by Southwest titles - Swanberg says he's eliminated the window between his festival screening and home-video campaign, all the while substantially reducing the cost of a national release and maximizing the word-of-mouth buzz from his Austin premiere. By comparison, the Amy Adams comedy Sunshine Cleaning, which opened theatrically the day before Swanberg's screening, waited 14 months after its festival debut for an initial theatrical debut, on four screens...
...launching a new line of expensive, high performance laptops. The new products will be called Adamo and will cost about $2,000. In a recession, consumers are likely to grab them off the shelves so fast the Dell will be out of inventory in a week. (See pictures of vintage computers...
FlyBy is looking anxiously forward to the latest, and (hopefully) greatest revival of H Bomb, even if it cost you $10 a piece. If you want them around more, buy the mag and donate! According to the e-mail, every student organization that gives $20 gets an ad within their pages. What better branding than getting having your org next to?...
...York City Tax Break. At the midtown Manhattan hotels Dream (210 West 55th Street; 212-247-2000), Night (132 West 45th Street; 212-835-9600), Time (224 West 49th Street; 212-246-5252) or Stay (157 West 47th Street; 212-768-3700), pay only the cost of the room tax (6% in New York City) for the fourth night of a four-night stay. Rates begin at $199 a night. Book by March 31 for stays through April 15. (See 10 things to do in New York City...
...Although most BBS-based online novels started out free of charge, Shanda Literature's users now have to pay for the pleasure of online reading. But for most subscribers, the cost is minimal: they can access up to 75% of a book for free and pay only about 0.04 yuan (less than one cent) per 1,000 words for the rest of the book. In other words, it costs about one-tenth of the paperback price to read a book online. Right now, the company takes half of the readers' payment, and the other half goes into the writers' pocket...