Word: costing
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Dates: during 2010-2019
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Winners and Losers It happens - or was it inevitable? - that the top three winners were also the year's most expensive movies, costing between $210 million and $250 million, not including the cost of bringing them to market (usually another $100 million or so). Studio moguls are always looking for ways to tamp down runaway budgets, but they may have to acknowledge that money on the screen equals money in the bank often enough to take the risk. The worldwide popularity of these über-movies also suggests that smaller pictures will have a harder time getting made. That trend...
...which were the big losers? Expensive duds are harder to calibrate; for example, a film may disappoint Stateside and be a hit abroad. Still, it's a Hollywood rule that movies with $100 million-plus budgets should at least earn as much at the domestic box office as they cost to produce. If they didn't in 2009, they made our top-of-the-flops list. The underperforming nine: Terminator Salvation, Disney's A Christmas Carol, G.I. Joe, Angels & Demons, Watchmen, The Taking of Pelham 1 2 3, Public Enemies, Land of the Lost and Where the Wild Things...