Word: costlier
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Dates: during 1950-1959
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...unveiled last May was overwhelming. Brand-conscious manufacturers envisioned uniformity in package decoration from smallest to largest containers. Makers of corrosive, hard-to-contain products eagerly eyed anti-corrosive and sanitary Rheemcote interior linings; saw that the tough, cheap steel drum could replace less durable and often costlier special packages...
...spring list will be published in the regular $2.75 to $3.50 clothbound editions, and simultaneously in a far bigger edition of paperbound copies to sell for $1. The firm's reasoning: mass sales of cheaper books, by creating word-of-mouth advertising, will help sell the costlier copies...